Horváth, Horváth, C.; Fok, Fok, D. - Erasmus Research Institute of Management (ERIM), … - 2008
influencing cross-brand effects of price changes. (2) They examine moderators for the immediate as well as the dynamic cross-price … effect. (3) They decompose price into regular and promotional price and study both cross-price effects separately. (4) They … in determining the cross-price promotional effects than its competitor's similar activities. The authors outline …