Stremersch, Stefan; Betz, Betz, U.A.K.; Camacho, … - Erasmus Research Institute of Management (ERIM), … - 2012
promote grassroots innovation, i.e. the emergence of innovative ideas from their whole employee base. Despite this surge in … interest in grassroots innovation, there is a lack of guidance on how organizations should design and implement grassroots … innovation programs. A key challenge faced by organizations promoting grassroots innovation is how to motivate the right …