van Rekom, van Rekom, J.; Wierenga, Wierenga, B. - Erasmus Research Institute of Management (ERIM), … - 2002
Means-end relations are generally assumed to be hierarchical, and, by implication, asymmetrical. That is, if A is a … means-end relations is reviewed, and the hypothesis of means-end relations having direction is tested in two empirical … studies. In these studies the means-end relations turn out to be symmetrical rather than asymmetrical. Means-end structures …