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~isPartOf:"ERIM report series research in management"
~isPartOf:"Europäische Hochschulschriften / 5"
~subject:"Markenführung"
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Markenführung
Category Management
5
Category management
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Brand management
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Retail assortment
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Sloot, Laurens M.
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Verhoef, Peter C.
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ERIM report series research in management
Europäische Hochschulschriften / 5
Journal of retailing
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Asia Pacific journal of marketing and logistics
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
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Edition Lebensmittel Zeitung
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of production economics
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Jahrbuch Handelsmanagement
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Manufacturing & service operations management : M & SOM
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Marketing letters : a journal of research in marketing
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Münsteraner Schriften zur Distributions- und Handelsforschung
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Springer eBook Collection / Business and Management
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SpringerLink / Bücher
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Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
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2004
Persistent link: https://www.econbiz.de/10002513507
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
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2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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