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~isPartOf:"ERIM report series research in management"
~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Li, Hairong"
~subject:"Werbewirkung"
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ERIM report series research in management
Fachbuchreihe für Studium, Fortbildung, Praxis
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
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