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~isPartOf:"ERIM report series research in management"
~isPartOf:"Marketing accountability for marketing and non-marketing outcomes"
~person:"Meyer, Anton"
~person:"Verhoef, Peter C."
~subject:"Einzelhandel"
~subject:"Relationship marketing"
~subject:"Theorie"
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Einzelhandel
Relationship marketing
Theorie
Beziehungsmarketing
4
Consumer behaviour
2
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2
Accounting
1
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1
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customer behavior
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Meyer, Anton
Verhoef, Peter C.
Bruggen, Gerrit H. van
2
Dellaert, Benedict G. C.
2
Donkers, Bas
2
Franses, Philip Hans
2
Smidts, Ale
2
Tuk, Mirjam Alexandra
2
Verlegh, Peeter
2
Wigboldus, Daniël H. J.
2
Dekker, David J.
1
Gomaa, Mohamed
1
Haan, Evert de
1
Hunton, James E.
1
Jong, Martijn de
1
Kacker, Manish
1
Krackhardt, David
1
Langerak, Fred
1
Nieuwlaat, Chantal
1
Nöteberg, Anna
1
Stremersch, Stefan
1
Tellis, Gerard J.
1
Tirunillai, Seshadri
1
Wierenga, Berend
1
Wiesel, Thorsten
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ERIM report series research in management
Marketing accountability for marketing and non-marketing outcomes
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
4
Journal of marketing
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
European management journal
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Journal of service management
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Customer engagement : contemporary issues and challenges
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Dienstleistungsqualität : Konzepte - Methoden - Erfahrungen
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
1
ERIM Report Series Reference
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Foundations and trends in marketing : FTMKT
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Handbuch Dienstleistungs-Marketing
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Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Internationalisierung von Vertrieb und Handel
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Kongressband
1
Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Research series / Erasmus Universiteit Rotterdam
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
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ECONIS (ZBW)
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Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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2
Further thoughts on CRM : strategically embedding
Customer
Relationship
Management
in organizations
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701450
Saved in:
3
Changing perceptions and changing behavior in customer relationships
Verhoef, Peter C.
;
Franses, Philip Hans
;
Donkers, Bas
-
2001
Persistent link: https://www.econbiz.de/10001600639
Saved in:
4
Predicting customer lifetime value in multi-service industries
Donkers, Bas
(
contributor
);
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
Saved in:
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