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~isPartOf:"ERIM report series research in management"
~isPartOf:"Report / Marketing Science Institute"
~person:"Aaker, David A."
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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ERIM report series research in management
Report / Marketing Science Institute
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Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
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1997
Persistent link: https://www.econbiz.de/10010366609
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