//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"ERIM report series research in management"
~isPartOf:"Report / Marketing Science Institute"
~person:"Rajiv, Surendra"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Innovationsmanagement
Markenartikel
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Estimation
1
Firm performance
1
High technology
1
Hochtechnologie
1
Industrial research
1
Industrieforschung
1
Marketing
1
Schätzung
1
Theorie
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Fallstudiensammlung
Graue Literatur
Sammelwerk
Arbeitspapier
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Rajiv, Surendra
Dekimpe, Marnik G.
2
Franses, Philip Hans
2
Hanssens, Dominique M.
2
Aaker, David A.
1
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Bruggen, Gerrit van
1
De Bruyn, Arnaud
1
Dutta, Shantanu
1
Fok, Dennis
1
Gruber, Gerald
1
Horváth, Csilla
1
Kayande, Ujwal
1
Keller, Kevin Lane
1
Leuthesser, Lance
1
Lilien, Gary L.
1
Loef, Joost
1
Narasimhan, Om
1
Nijs, Vincent R.
1
Paap, Richard
1
Raaij, Willem Fred van
1
Rangaswamy, Arvind
1
Revesz, Mariana
1
Riel, Cees B. M. van
1
Slotegraaf, Rebecca
1
Soethoudt, Han
1
Steenkamp, Jan-Benedict E. M.
1
Streuvels, Stijn
1
Wierenga, Berend
1
more ...
less ...
Published in...
All
ERIM report series research in management
Report / Marketing Science Institute
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->