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~isPartOf:"ERIM report series research in management"
~isPartOf:"Report / Marketing Science Institute"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenartikel
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Marketing management
15
Marketingmanagement
15
Marketing
10
Theorie
9
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand
2
Brand management
2
Corporate reputation
2
Distribution channel
2
Estimation
2
Firmenimage
2
Preismanagement
2
Pricing strategy
2
Schätzung
2
Vertriebsweg
2
Welt
2
Werbewirkung
2
World
2
01.03.1988
1
Academic publication
1
Advertising
1
Aggregation
1
Betriebliche Budgetierung
1
Beziehungsmarketing
1
Bias
1
Brand architecture
1
Brand extension
1
Business ethics
1
Citation analysis
1
Cognition
1
Comparative advertising
1
Computer-assisted marketing
1
Computerspiel
1
Consumer behaviour
1
Corporate budgeting
1
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4
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Book / Working Paper
13
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Fallstudiensammlung
Graue Literatur
Sammelwerk
Arbeitspapier
13
Non-commercial literature
13
Working Paper
13
Collection of articles of several authors
2
Conference proceedings
2
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2
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English
13
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Dekimpe, Marnik G.
2
Franses, Philip Hans
2
Hanssens, Dominique M.
2
Aaker, David A.
1
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Bruggen, Gerrit van
1
De Bruyn, Arnaud
1
Dutta, Shantanu
1
Fok, Dennis
1
Gruber, Gerald
1
Horváth, Csilla
1
Kayande, Ujwal
1
Keller, Kevin Lane
1
Leuthesser, Lance
1
Lilien, Gary L.
1
Loef, Joost
1
Narasimhan, Om
1
Nijs, Vincent R.
1
Paap, Richard
1
Raaij, Willem Fred van
1
Rajiv, Surendra
1
Rangaswamy, Arvind
1
Revesz, Mariana
1
Riel, Cees B. M. van
1
Slotegraaf, Rebecca
1
Soethoudt, Han
1
Steenkamp, Jan-Benedict E. M.
1
Streuvels, Stijn
1
Wierenga, Berend
1
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Erasmus Research Institute of Management
7
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ERIM report series research in management
Report / Marketing Science Institute
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
19
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
19
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
15
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
13
Zeszyty naukowe
11
Beiträge zum Produkt-Marketing
10
Faculty & research / Insead : working paper series
10
Legends in marketing
8
Rotterdam Institute for Business Economic Studies
8
Working paper / National Bureau of Economic Research, Inc.
8
Working paper series
8
Discussion paper / Center for Economic Research, Tilburg University
7
Europäische Kulturen in der Wirtschaftskommunikation
6
Proceedings series / American Marketing Association
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Research report / Graduate School Research Institute Systems, Organisations and Management
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
Working papers / Centre for Market driven Innovations : WP
6
Acta Universitatis Lodziensis / Folia oeconomica
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
5
Freiberger Arbeitspapiere
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
5
Premier reference source
5
Schriftenreihe Marketing, Management
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Edward Elgar E-Book Archive
4
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
4
International journal of technology marketing : IJTMkt
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Research
4
Springer Reference Wirtschaft
4
Technischer Vertrieb
4
The journal of business & industrial marketing
4
Working papers / W / Helsinki School of Economics and Business Administration
4
Zeitschrift für Betriebswirtschaft / Ergänzungsheft : ZfB
4
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ECONIS (ZBW)
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The effect of feedback and learning on DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003265622
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2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
4
The role of schema salience in ad processing and evaluation
Loef, Joost
(
contributor
);
Antonides, Gerrit
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001641687
Saved in:
5
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
Saved in:
6
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
7
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
8
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
Saved in:
9
Global innovation of new products and services
Gruber, Gerald
;
Streuvels, Stijn
;
Revesz, Mariana
-
2001
Persistent link: https://www.econbiz.de/10001632393
Saved in:
10
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
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