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~isPartOf:"ERIM report series research in management"
~isPartOf:"Research"
~subject:"Direct marketing"
~subject:"Markenimage"
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Direct marketing
Markenimage
Online-Marketing
30
Werbung
30
Advertising
28
Werbewirkung
22
Internet marketing
21
Advertising effects
20
Direktmarketing
19
Deutschland
17
Germany
16
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
12
Markenführung
12
Markenpolitik
9
Verbraucherverhalten
9
Werbepsychologie
9
International marketing
8
Internationales Marketing
8
Kommunikation
7
Marketing
7
Social Web
7
Social web
7
Brand image
6
Psychology of advertising
6
Marketingmanagement
5
Social Media
5
Beziehungsmarketing
4
Communication
4
Experiment
4
Fundraising
4
Marketing management
4
Public relations
4
Relationship marketing
4
Soziale Software
4
Viral marketing
4
Virales Marketing
4
Öffentlichkeitsarbeit
4
Advertising planning
3
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12
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11
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Book / Working Paper
26
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Arbeitspapier
13
Working Paper
13
Graue Literatur
9
Non-commercial literature
9
Collection of articles of several authors
7
Konferenzschrift
7
Sammelwerk
7
Hochschulschrift
6
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5
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2
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English
14
German
12
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Franses, Philip Hans
5
Diepen, Merel van
4
Donkers, Bas
4
Bagozzi, Richard P.
2
Belschak, Frank
2
Groenen, Patrick J. F.
2
Kagie, Martijn
2
Piersma, Nanda
2
Potharst, Rob
2
Verbeke, Willem J. M. I.
2
Wezel, Michiel van
2
Barkhof, Andrea
1
Brune, Philipp
1
Diehl, Nazim
1
Fink, Tanja
1
Jonker, Jedid-Jah
1
Jonker, Jedid-Jah Jan
1
Kaymak, Uzay
1
Klucharev, Vasily
1
Lange, Anne
1
Langner, Tobias
1
Mann, Andreas
1
Meixner, Oliver
1
Pijls, Wim
1
Rijpkema, Mark
1
Schiebel, Walter
1
Smidts, Ale
1
Smit, Gitty
1
Stallen, Mirre
1
Verhoef, Peter C.
1
Westermayer, Christina
1
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Institution
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Springer Fachmedien Wiesbaden
10
Deutscher Dialogmarketing Verband
7
Erasmus Research Institute of Management
5
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <11., 2016, Wiesbaden>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <12., 2017, Kassel>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <13., Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <14., 2019, Pforzheim>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
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Published in...
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ERIM report series research in management
Research
Journal of business research : JBR
100
The journal of product & brand management
51
Journal of marketing communications
46
The journal of brand management : an international journal
43
SpringerLink / Bücher
41
Journal of retailing and consumer services
38
Health marketing quarterly
37
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
27
International marketing review
26
International journal of advertising : the review of marketing communications
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Psychology & marketing
23
Asia Pacific journal of marketing and logistics
21
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Journal of promotion management : innovations in planning and applied research
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Marketing intelligence & planning
20
Journal of international consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of international marketing
18
European journal of marketing : EJM
17
Journal of marketing management : MM
17
Tourism management : research, policies, practice
17
Cogent business & management
15
Direct marketing : an international journal
15
Journal of marketing
15
Journal of marketing research : JMR
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Marketing : ZFP ; journal of research and management
13
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ECONIS (ZBW)
26
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1
Drivers of user engagement in influencer branding : an empirical analysis of brand related user-generated content on Instagram
Fink, Tanja
-
2021
Persistent link: https://www.econbiz.de/10012523493
Saved in:
2
Dialogmarketing Perspektiven 2015/2016 : Tagungsband 10. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2016
-
1. Aufl. 2016
Persistent link: https://www.econbiz.de/10011460269
Saved in:
3
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2015
Persistent link: https://www.econbiz.de/10014010191
Saved in:
4
Das Image im Aushandlungsprozess :
Werbung
von Versicherungsunternehmen im Kontext der Riester-Renten-Debatte
Diehl, Nazim
-
2019
Persistent link: https://www.econbiz.de/10012061778
Saved in:
5
Dialogmarketing Perspektiven 2013/2014 : Tagungsband ; 8. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2014
Persistent link: https://www.econbiz.de/10011402853
Saved in:
6
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
7
Determination of attribute weights for recommender systems based on product popularity
Kagie, Martijn
(
contributor
);
Wezel, Michiel van
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008664828
Saved in:
8
An empirical comparison of dissimilarity measures for recommender systems
Kagie, Martijn
(
contributor
);
Wezel, Michiel van
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008664829
Saved in:
9
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012164540
Saved in:
10
Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit
Lange, Anne
-
2016
Persistent link: https://www.econbiz.de/10011459872
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