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~isPartOf:"ERIM report series research in management"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Werbepsychologie"
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Search: subject_exact:"Celebrity-Werbung"
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Werbepsychologie
Celebrity endorsement
7
Celebrity-Werbung
7
Athletes
6
Sportler
6
Advertising effects
3
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
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Markenimage
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Werbewirkung
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ERIM report series research in management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Psychology & marketing
5
Journal of current issues and research in advertising : JCIRA
2
Asia-Pacific journal of business administration
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International review on public and non-profit marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global marketing
1
Journal of marketing theory and practice
1
Research
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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Sportwissenschaftliche Dissertationen und Habilitationen
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ECONIS (ZBW)
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
2
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
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