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~isPartOf:"ERIM report series research in management"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~type_genre:"Arbeitspapier"
~type_genre:"Handbuch"
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Franses, Philip Hans
6
Fok, Dennis
4
Stremersch, Stefan
3
Wierenga, Berend
3
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2
Dekimpe, Marnik G.
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ERIM report series research in management
Working papers / Harvard Business School, Division of Research
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Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Working paper / National Bureau of Economic Research, Inc.
23
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
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13
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Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Meddelanden från Svenska Handelshögskolan
7
Report / Marketing Science Institute
7
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7
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7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
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6
Freiburger betriebswirtschaftliche Diskussionsbeiträge
6
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6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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6
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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ECONIS (ZBW)
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1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
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2
Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
3
Selling to a moving target: dynamic marketing effects in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
-
2015
Persistent link: https://www.econbiz.de/10011305263
Saved in:
4
Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
Saved in:
5
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
-
2014
Persistent link: https://www.econbiz.de/10010514774
Saved in:
6
The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
-
2011
Persistent link: https://www.econbiz.de/10009295731
Saved in:
7
To aggregate or not to aggregate : should decisions and models have the same frequency?/ Meltem Kiygi Calli, Marcel Weverbergh, and Philip Hans B. F. Franses
Kiygi Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
-
2010
Persistent link: https://www.econbiz.de/10009010293
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8
Product-market competition and managerial autonomy
Ruzzier, Christian Alejandro
-
2009
Persistent link: https://www.econbiz.de/10003818761
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9
The value of analogical reasoning for the design of creative sales promotion campaigns : a case-based reasoning approach
Althuizen, Niek A. P.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003652340
Saved in:
10
Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J.
(
contributor
);
King, Charles
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003783559
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