Verbeke, Willem J. M. I. (contributor); … - 2006
Rotterdam, School of Economics, Department of Business Economics,
Burgemeester Oudlaan 50, 3062 PA Rotterdam, The Netherlands …@few.eur.nl
Willem Verbeke is distinguished professor in Sales and Account Management at the School of
Business Economics, Erasmus … marketing at the School of Economics and Business
Administration, Tilburg University. His research interests focus on …