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~isPartOf:"ERIM report series research in management"
~person:"Bagozzi, Richard P."
~person:"Fournier, Susan"
~person:"Franses, Philip Hans"
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Incorporating responsiveness to marketing efforts when modeling brand choice
Fok, Dennis
;
Franses, Philip Hans
;
Paap, Richard
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2001
Persistent link: https://www.econbiz.de/10001612168
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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