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~isPartOf:"ERIM report series research in management"
~person:"Bruggen, Gerrit H. van"
~person:"Heck, Eric van"
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Bruggen, Gerrit H. van
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ERIM report series research in management
Foundations and trends in marketing : FTMKT
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Handbook of marketing decision models
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IEEE transactions on engineering management : EM
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The handbook of marketing research : uses, misuses, and future advances
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The nature and scope of marketing research
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Intelligent personalized trading agents that facilitate real-time decisionmaking for auctioneers and buyers in the Dutch flower auctions
Ketter, Wolfgang
(
contributor
);
Heck, Eric van
(
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)
-
2010
Persistent link: https://www.econbiz.de/10008665081
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The powerful triangle of marketing data, managerial judgement, and marketing management support systems
Bruggen, Gerrit H. van
;
Smidts, Ale
;
Wierenga, Berend
-
2000
Persistent link: https://www.econbiz.de/10001600569
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