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~isPartOf:"ERIM report series research in management"
~subject:"Behaviour"
~subject:"Direct marketing"
~subject:"Markenimage"
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Behaviour
Direct marketing
Markenimage
Direktmarketing
10
Advertising effects
9
Werbewirkung
9
Advertising
7
Werbung
7
International marketing
5
Internationales Marketing
5
Internet marketing
5
Online-Marketing
5
Fundraising
4
Brand image
3
Charitable organization
3
Consumer behaviour
3
Experiment
3
Gemeinnützige Organisation
3
Konsumentenverhalten
3
Psychology of advertising
3
Werbepsychologie
3
Brand management
2
Emotion
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Meta-Analyse
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Meta-analysis
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Netherlands
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Regression analysis
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Regressionsanalyse
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USA
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12
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Arbeitspapier
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13
Graue Literatur
9
Non-commercial literature
9
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English
13
Author
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Franses, Philip Hans
5
Diepen, Merel van
4
Donkers, Bas
4
Bagozzi, Richard P.
2
Belschak, Frank
2
Groenen, Patrick J. F.
2
Kagie, Martijn
2
Piersma, Nanda
2
Potharst, Rob
2
Verbeke, Willem J. M. I.
2
Wezel, Michiel van
2
Jonker, Jedid-Jah
1
Jonker, Jedid-Jah Jan
1
Kaymak, Uzay
1
Klucharev, Vasily
1
Pijls, Wim
1
Rijpkema, Mark
1
Smidts, Ale
1
Smit, Gitty
1
Stallen, Mirre
1
Verhoef, Peter C.
1
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Erasmus Research Institute of Management
5
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ERIM report series research in management
Journal of business research : JBR
100
The journal of product & brand management
51
Journal of marketing communications
47
The journal of brand management : an international journal
43
SpringerLink / Bücher
41
Journal of retailing and consumer services
38
Health marketing quarterly
37
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
27
International marketing review
26
International journal of advertising : the review of marketing communications
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Psychology & marketing
24
Asia Pacific journal of marketing and logistics
21
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Journal of promotion management : innovations in planning and applied research
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Marketing intelligence & planning
20
Journal of international consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of international marketing
18
European journal of marketing : EJM
17
Journal of marketing management : MM
17
Tourism management : research, policies, practice
17
Cogent business & management
15
Direct marketing : an international journal
15
Journal of marketing
15
Journal of marketing research : JMR
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
International journal of consumer studies
13
Marketing : ZFP ; journal of research and management
13
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ECONIS (ZBW)
13
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1
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
2
Determination of attribute weights for recommender systems based on product popularity
Kagie, Martijn
(
contributor
);
Wezel, Michiel van
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008664828
Saved in:
3
An empirical comparison of dissimilarity measures for recommender systems
Kagie, Martijn
(
contributor
);
Wezel, Michiel van
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008664829
Saved in:
4
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
(
contributor
);
Diepen, Merel van
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665094
Saved in:
5
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
6
Irritation due to direct mailings from charities
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003337406
Saved in:
7
Dynamic and competitive effects of direct mailings
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381147
Saved in:
8
The adaptive consequences of pride in personal selling
Verbeke, Willem J. M. I.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001921534
Saved in:
9
Evaluating direct marketing campaigns : recent findings and future research topics
Jonker, Jedid-Jah
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
Saved in:
10
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
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