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~isPartOf:"ERIM report series research in management"
~subject:"Markenimage"
~subject:"Target group"
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Advertising effects
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Werbewirkung
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Advertising
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Consumer behaviour
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Konsumentenverhalten
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International marketing
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Internationales Marketing
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Hooge, Ilona E. de
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Puntoni, Stefano
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Verbeke, Willem J. M. I.
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ERIM report series research in management
International journal of advertising : the quarterly review of marketing communications
46
Journal of business research : JBR
44
Journal of marketing communications
43
Journal of advertising research
38
Journal of advertising : official publication of the American Academy of Advertising
36
International journal of advertising : the review of marketing communications
34
The journal of product & brand management
31
Psychology & marketing
26
Journal of promotion management : JPM
22
Journal of promotion management : innovations in planning and applied research
18
The journal of brand management : an international journal
18
Journal of retailing and consumer services
17
Marketing letters : a journal of research in marketing
17
Young consumers : insight and ideas for responsible marketers
17
European journal of marketing : EJM
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Marketing : ZFP ; journal of research and management
12
Marketing intelligence & planning
12
The journal of consumer marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
SpringerLink / Bücher
10
International journal of consumer studies
9
International journal of hospitality management
9
Journal of global marketing
9
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of current issues and research in advertising : JCIRA
7
Journal of international consumer marketing
7
Journal of marketing research : JMR
7
International journal of sports marketing & sponsorship
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Tourism management : research, policies, practice
6
European journal of marketing
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
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Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
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