Diepen, Merel van (contributor); Donkers, Bas (contributor); … - 2006
fundraising. With increasing amounts of
soliciting mailings and with the best donators receiving more mailings as a result of … tool that charities employ for fundraising. With increasing
amounts of soliciting mailings and with the best donators ….
Keywords: DM, irritation, junk mail
1
1 Introduction
Fundraising is one of the most important activities for charity …