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Marketing management
16
Marketingmanagement
16
Theorie
8
Theory
8
Marketing
7
Advertising effects
2
Bibliometrics
2
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2
Decision
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1989-1997
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Franses, Philip Hans
6
Fok, Dennis
4
Stremersch, Stefan
3
Wierenga, Berend
3
Bruggen, Gerrit H. van
2
Dekimpe, Marnik G.
2
Hanssens, Dominique M.
2
Horváth, Csilla
2
Langerak, Fred
2
Lilien, Gary L.
2
Paap, Richard
2
Althuizen, Niek A. P.
1
Antonides, Gerrit
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit van
1
Camacho, Nuno
1
De Bruyn, Arnaud
1
Dickson, Peter
1
Farris, Paul W.
1
Hernandez-Mireles, Carlos
1
Hultink, Erik Jan
1
Kayande, Ujwal
1
Kiygi Calli, Meltem
1
Korkames, Joseph
1
Loef, Joost
1
Nierop, Johannes Erjen Maurice van
1
Nijs, Vincent R.
1
Prins, Remco
1
Raaij, Willem Fred van
1
Rangaswamy, Arvind
1
Riel, Cees B. M. van
1
Robben, Henry S. J.
1
Smidts, Ale
1
Soethoudt, Han
1
Stanley, Tom D.
1
Steenkamp, Jan-Benedict E. M.
1
Vanneste, Sofie
1
Verbeke, Willem J. M. I.
1
Verhoef, Peter C.
1
Verniers, Isabel
1
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Erasmus Research Institute of Management
9
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ERIM report series research in management
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
202
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
62
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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ECONIS (ZBW)
22
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1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
3
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
-
2014
Persistent link: https://www.econbiz.de/10010514774
Saved in:
4
To aggregate or not to aggregate : should decisions and models have the same frequency?/ Meltem Kiygi Calli, Marcel Weverbergh, and Philip Hans B. F. Franses
Kiygi Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
-
2010
Persistent link: https://www.econbiz.de/10009010293
Saved in:
5
The value of analogical reasoning for the design of creative sales promotion campaigns : a case-based reasoning approach
Althuizen, Niek A. P.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003652340
Saved in:
6
Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791862
Saved in:
7
Path dependencies and the long-term effects of routinized marketing decisions
Farris, Paul W.
;
Verbeke, Willem J. M. I.
;
Dickson, Peter
; …
-
2008
Persistent link: https://www.econbiz.de/10003721552
Saved in:
8
Marketing communication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
(
contributor
);
Verhoef, Peter C.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484688
Saved in:
9
The effect of feedback and learning on DSS evaluations
Kayande, Ujwal
;
De Bruyn, Arnaud
;
Lilien, Gary L.
; …
-
2006
Persistent link: https://www.econbiz.de/10003265622
Saved in:
10
A hierarchical bayes error correction model to explain dynamic effects of price changes
Fok, Dennis
;
Paap, Richard
;
Horváth, Csilla
;
Franses, …
-
2005
Persistent link: https://www.econbiz.de/10003088746
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