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~isPartOf:"ESCP-EAP working paper"
~subject:"Firm performance"
~subject:"United States"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
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Firm performance
United States
Akquisition
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Brand management
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Deutschland
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International market entry
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Reebok International Ltd. <Stoughton, Mass.>
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Grenzüberschreitende Akquisitionen und zentrale Konsequenzen für die internationale Marktbearbeitung : der Fall Adidas/Reebok
Schmid, Stefan
;
Kotulla, Thomas
-
2007
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