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~isPartOf:"ESMT working paper"
~person:"Sen, Sankar"
~subject:"Strategisches Management"
~subject:"challenger brand"
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Search: subject:"Corporate Social Responsibility"
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Strategisches Management
challenger brand
Corporate Social Responsibility
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Corporate social responsibility
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Arbeitskräfte
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affective trust
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Sen, Sankar
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Du, Shuili
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Journal of business ethics : JOBE
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Corporate
social
responsibility
and competitive advantage : overcoming the trust barrier
Du, Shuili
;
Bhattacharya, C. B.
;
Sen, Sankar
-
2010
This research builds on the complementary
corporate
social
responsibility
(CSR) literatures in strategy and marketing …
Persistent link: https://www.econbiz.de/10008699647
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