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~isPartOf:"EUI working paper / MWP"
~subject:"Markenimage"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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On the signaling and feedback effects of umbrella branding
Thal, Jeanine
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contributor
)
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2007
Persistent link: https://www.econbiz.de/10003731197
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