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~isPartOf:"East European monographs"
~isPartOf:"Economía"
~isPartOf:"Evolutionary processes in world politics"
~isPartOf:"Legends in marketing"
~subject:"Economic transition"
~subject:"Marketingtheorie"
~type_genre:"Sammlung"
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
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2018
Persistent link: https://www.econbiz.de/10011900067
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3
Hungary: from transition to integration
Csáki, György
(
contributor
);
Karsai, Gábor
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001691864
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4
Paying the bill for goulash-communism
Kornai, János
-
2000
Persistent link: https://www.econbiz.de/10001525600
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