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~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~subject:"France"
~subject:"Signalling"
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France
Signalling
Luxury goods
37
Luxusgüter
37
Consumer behaviour
30
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30
Brand management
12
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12
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8
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4
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luxury brands
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Ahujy, Vandana
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Ashill, Nicholas J.
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Boisvert, Jean
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Cesareo, Ludovica
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Diallo, Mbaye Fall
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Gong, Yanping
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Kim, Sukhyun
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Pavlov, Eugene
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Shrum, L. J.
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
Handbook of research on effective marketing in contemporary globalism
Journal of the Academy of Marketing Science
Psychology & marketing
Global luxury : organizational change and emerging markets since the 1970s
3
The journal of product & brand management
3
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business research : JBR
2
Luxury marketing : a challenge for theory and practice
2
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1
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1
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1
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David Hume's political economy
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
ESMT Working Paper
1
Economie
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
European journal of marketing : EJM
1
Global history and international studies
1
Guide de savoir-faire
1
Histoire économique et financière de la France / Animation de la recherche
1
History of retailing and consumption
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global fashion marketing : JGfM
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Journal of retailing and consumer services
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Journal of strategic marketing
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Les éditions des journaux officiels
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Major trends in mature economies
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ECONIS (ZBW)
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1
Hideous but worth it : distinctive ugliness as a signal of luxury
Cesareo, Ludovica
;
Townsend, Claudia
;
Pavlov, Eugene
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 636-657
Persistent link: https://www.econbiz.de/10014251253
Saved in:
2
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
3
Does renting luxury make me shine? : the mediating role of perceived signals
Gong, Yanping
;
Zhang, Qin
;
Zhang, Jifei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1599-1609
Persistent link: https://www.econbiz.de/10013280173
Saved in:
4
(In)compatibilities in sustainable luxury signals
Osburg, Victoria-Sophie
;
Yoganathan, Vignesh
;
McLeay, Fraser
- In:
Ecological economics : the transdisciplinary journal of …
196
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013501011
Saved in:
5
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
6
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
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