Eggers, Fabian; Kraus, Sascha; Hughes, Mathew; Laraway, Sean - In: Management decision : MD 51 (2013) 3, pp. 524-546
Purpose: The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO …‐specified business performance in seeking to understand their performance consequences. By looking at firm growth, relevant to the longer … CO might stifle growth owing to its myopic focus. Thus, this study addresses calls in the business and entrepreneurship …