//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"EconStor Preprints"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Guerrilla"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Ambient advertising
1
advertising effectiveness
1
execution
1
guerrilla marketing
1
location
1
surprise
1
Type of publication
All
Book / Working Paper
1
Language
All
Undetermined
1
Author
All
Hutter, Katharina
1
Institution
All
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Published in...
All
EconStor Preprints
DOCUMENTOS CEDE
3
Peace economics, peace science and public policy
2
Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice
1
Annals of marketing-mba
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Conflict Management and Peace Science
1
ERF working papers series
1
Emerging Markets Journal : EMAJ
1
Entelequia. Revista Interdisciplinar
1
IMF Working Papers
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Peace Research
1
Journal of business economics and management
1
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1
Journal of illicit economies and development : JIED
1
Labor and Demography
1
Micro & Macro Marketing
1
Observatorio de la Economía Latinoamericana
1
Organization : the critical journal of organization, theory and society
1
Proceedings of International Academic Conferences
1
REVISTA DESARROLLO Y SOCIEDAD
1
Scientific Annals of Economics and Business
1
Social Indicators Research
1
TERRA ECONOMICUS
1
Urban Studies
1
ÁREA DE METODOLOGÍA
1
more ...
less ...
Source
All
RePEc
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unusual Location and Unexpected Execution in Advertising: Content Analysis and Test of Effectiveness in Ambient Advertisements
Hutter, Katharina
-
Deutsche Zentralbibliothek für …
-
2014
Persistent link: https://www.econbiz.de/10010957822
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->