Torres, A.; Velden, M. van de - Erasmus University Rotterdam, Econometric Institute - 2005
Perceptual mapping of multiple variable batteries by plotting
supplementary variables in correspondence analysis of …: Perceptual mapping, correspondence analysis, rating data, multiple variable batteries,
consumer preferences, individual … example,
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demographic variables. They refer to such data as multiple variable batteries. DeSarbo
and Wu (2001) propose a …