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~isPartOf:"Econometric Institute research papers"
~isPartOf:"Working papers / Harvard Business School, Division of Research"
~type_genre:"Arbeitspapier"
~type_genre:"Handbuch"
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Search: subject_exact:"Marketingpolitik"
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Franses, Philip Hans
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28
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23
ERIM report series research in management
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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1
Theravada Buddhism and Thai luxury fashion consumption
Ning, Mao
;
McAleer, Michael
-
2017
Persistent link: https://www.econbiz.de/10011631786
Saved in:
2
Selling to a moving target: dynamic marketing effects in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
-
2015
Persistent link: https://www.econbiz.de/10011305263
Saved in:
3
Corporate sponsorship in culture : a case of partnership in relationship building and collaborative marketing by a global financial institution and a major art museum
Lund, Ragnar
;
Greyser, Stephen A.
-
2015
Persistent link: https://www.econbiz.de/10011543534
Saved in:
4
The flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
-
2011
Persistent link: https://www.econbiz.de/10009295731
Saved in:
5
Product-market competition and managerial autonomy
Ruzzier, Christian Alejandro
-
2009
Persistent link: https://www.econbiz.de/10003818761
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6
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
7
Concentration levels in the US advertising and marketing services industry : myth vs. reality
Silk, Alvin J.
(
contributor
);
King, Charles
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003783559
Saved in:
8
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
Saved in:
9
Digital interactivity : unanticipated consequences for markets, marketing, and consumers
Deighton, John A.
(
contributor
);
Kornfeld, Leora
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003710336
Saved in:
10
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
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