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~isPartOf:"Econometric Institute research papers"
~language:"eng"
~language:"rus"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Marketingmanagement"
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Marketing management
5
Marketingmanagement
5
Consumer behaviour
3
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2
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2
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1
Beziehungsmarketing
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Franses, Philip Hans
2
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Piersma, Nanda
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Jonker, Jedid-Jah
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McAleer, Michael
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Working paper / European Institute for Advanced Studies in Management
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Working paper / National Bureau of Economic Research, Inc.
7
Research paper series / Stanford Graduate School of Business
6
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Research paper / Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
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Theravada Buddhism and Thai luxury fashion consumption
Ning, Mao
;
McAleer, Michael
-
2017
Persistent link: https://www.econbiz.de/10011631786
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2
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
3
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Paap, Richard
; …
-
2005
Persistent link: https://www.econbiz.de/10003179697
Saved in:
4
Understanding the role of marketing communications in direct marketing
Naik, Prasad A.
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001678741
Saved in:
5
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
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