Franses, Philip Hans (contributor) - 2004 - [Elektronische Ressource]
Forecasting in Marketing⁄
Philip Hans Fransesy
Econometric Institute
Department of Business Economics
Erasmus … techniques, there is an in-
creased interest in using econometric models to support decisions in marketing.
Due to the sometimes … specific nature of variables in marketing, the discipline
uses econometric models that are rarely, if ever, used elsewhere …