//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Econometric Institute research papers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
5
Marketingmanagement
5
Consumer behaviour
3
Konsumentenverhalten
3
Theorie
2
Theory
2
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Buddhism
1
Buddhismus
1
Direct marketing
1
Direktmarketing
1
Fashion
1
Haushaltsstatistik
1
Household survey
1
Kaufentscheidung
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Market segmentation
1
Marktsegmentierung
1
Mode
1
National culture
1
Nationalkultur
1
Panel
1
Panel study
1
Probit model
1
Probit-Modell
1
Purchase decision
1
Relationship marketing
1
Social class
1
Soziale Schicht
1
Target group
1
Thailand
1
USA
1
United States
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Online availability
All
Free
5
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Arbeitspapier
5
Working Paper
5
Graue Literatur
3
Non-commercial literature
3
Language
All
English
5
Author
All
Franses, Philip Hans
2
Paap, Richard
2
Piersma, Nanda
2
Bronnenberg, Bart J.
1
Fok, Dennis
1
Jonker, Jedid-Jah
1
McAleer, Michael
1
Naik, Prasad A.
1
Nierop, Johannes Erjen Maurice van
1
Ning, Mao
1
VanDenPoel, Dirk
1
Wedel, Michel
1
more ...
less ...
Institution
All
Econometrisch Instituut <Rotterdam>
2
Published in...
All
Econometric Institute research papers
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Theravada Buddhism and Thai luxury fashion consumption
Ning, Mao
;
McAleer, Michael
-
2017
Persistent link: https://www.econbiz.de/10011631786
Saved in:
2
Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003754335
Saved in:
3
Retrieving unobserved consideration sets from household panel data
Nierop, Johannes Erjen Maurice van
;
Paap, Richard
; …
-
2005
Persistent link: https://www.econbiz.de/10003179697
Saved in:
4
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
Saved in:
5
Understanding the role of marketing communications in direct marketing
Naik, Prasad A.
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001678741
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->