Czarniewski, Sławomir - In: Economic and Environmental Studies (E&ES) 14 (2014) 4, pp. 375-387
technologies, including the Internet, gives a new dimension to business relationships with customers. In contrast to traditional … mass media, the Internet has become a space to allow for multilateral communication, searching for information, making … transactions, and even co-creating value. Companies are increasingly building relationships using the Internet, since it provides …