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~isPartOf:"Economic inquiry : journal of the Western Economic Association International"
~isPartOf:"Globalisierung des wirtschaftlichen Wettbewerbs im Sport"
~isPartOf:"Journal of advertising research"
~person:"Astous, Alain d'"
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Economic inquiry : journal of the Western Economic Association International
Globalisierung des wirtschaftlichen Wettbewerbs im Sport
Journal of advertising research
European journal of marketing : EJM
1
Psychology & marketing
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ECONIS (ZBW)
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For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
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