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~isPartOf:"Economic modelling"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Developing countries"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
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Consumer behaviour
Developing countries
Kapitaleinkommen
Theorie
1,676
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832
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831
Brand management
562
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562
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531
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494
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Chaudhuri, Sarbajit
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4
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3
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Sung, Yongjun
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Global Brand Conference <11., 2016, Bradford>
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Economic modelling
The journal of brand management : an international journal
Journal of business research : JBR
2,053
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1,934
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
865
International journal of consumer studies
763
International journal of hospitality management
741
Psychology & marketing
659
Finance research letters
642
Applied economics
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International review of financial analysis
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European journal of marketing : EJM
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Cogent business & management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of international development : the journal of the Development Studies Association
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Journal of business ethics : JOBE
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ECONIS (ZBW)
708
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708
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
Explaining long-term bond yields synchronization dynamics in Europe
Crespo Cuaresma, Jesús
;
Fernandez, Oscar
- In:
Economic modelling
133
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014548145
Saved in:
5
Financial openness, capital accumulation, and productivity in emerging and developing economies
Damasceno, Aderbal Oliveira
;
Guedes, Dyeggo Rocha
- In:
Economic modelling
133
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014548143
Saved in:
6
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
7
Heterogeneity effect of positive and negative jumps on the realized volatility : evidence from China
Song, Yuping
;
Huang, Jiefei
;
Zhang, Qichao
;
Xu, Yang
- In:
Economic modelling
136
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014549152
Saved in:
8
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
9
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
10
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
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