//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economic research"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~person:"Casidy, Riza"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Markenimage
Simulation
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Relationship quality
4
Business services
3
Commitment
3
Confidence
3
Professional service firms
3
Trust
3
Unternehmensdienstleistung
3
Vertrauen
3
B2B
2
Brand image
2
Brand management
2
Dienstleistungssektor
2
Freie Berufe
2
KMU
2
Markenführung
2
Nachhaltigkeit
2
Professional services
2
SME
2
Service industry
2
Social identity
2
Sustainability
2
WTP
2
B2B branding
1
B2B buyer behavior
1
B2B customer identification
1
Beschaffung
1
Bibliometrics
1
Bibliometrie
1
Brand sensitivity
1
Buyer-supplier relationship
1
Consumer behavior
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
Casidy, Riza
Christodoulides, George
3
Mohan, Mayoor
3
Brown, Brian P.
2
Ewing, Michael
2
Hill, Ronald Paul
2
Jiang, Yanxin
2
Kumar, V.
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Shabbir, Rizwan
2
Watkins, Alison
2
Zhang, Jing
2
Adeola, Ogechi
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
Basu, Sriparna
1
Baumgarth, Carsten
1
Behl, Abhishek
1
Bellenger, Danny N.
1
Bengtsson, Maria
1
Bettis-Outland, Harriette
1
Beverland, Michael B.
1
Biedenbach, Galina
1
Bischoff, Lena
1
Bogomolova, Svetlana
1
Botha, Elsamari
1
Brandão, Amélia
1
Brown, Brian
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Bujac, Andreea I.
1
Capon, Noel
1
Cassia, Fabio
1
Chang, Yu
1
Chatterjee, Swagato
1
Cobelli, Nicola
1
more ...
less ...
Published in...
All
Economic research
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->