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~isPartOf:"Economics Papers from University Paris Dauphine"
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Search: subject:"Brand identity"
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Advertising
1
Brand Identity
1
Brand Implementation
1
Brand identity
1
Hierarchical Relationships
1
Histoire
1
Historical approach
1
Marketing organization
1
Marque
1
Organisation marketing
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Prisme d'identité
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Publicité
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brand
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Darpy, Denis
1
Dunes, Mathieu
1
Gomy, Pierre
1
Pras, Bernard
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Université Paris-Dauphine (Paris IX)
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Economics Papers from University Paris Dauphine
Journal of business research : JBR
18
The journal of product & brand management
13
The journal of brand management : an international journal
10
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
European journal of marketing : EJM
6
Journal of marketing management : MM
4
Journal of Business Research
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Working Papers de Gestão (Management Working Papers)
3
Business horizons
2
International journal of business excellence : IJBEX
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of family business management : JFBM
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing Working Papers
2
Qualitative market research : an international journal
2
Symphonya. Emerging Issues in Management
2
Theoretical and Applied Economics
2
Проблемы современной экономики
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
African journal of business and economic research : AJBER
1
American journal of business
1
Asia Pacific journal of marketing and logistics
1
BRQ Business Research Quarterly
1
Benchmarking : an international journal
1
Business & society
1
Business history
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Corporate communications : an international journal
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The Brand Management System: Scale Development, Reliability and Validation Across Five Business Sectors
Dunes, Mathieu
;
Pras, Bernard
-
Université Paris-Dauphine (Paris IX)
-
2014
being the implementation and the
brand
identity
and values dimension. …
Persistent link: https://www.econbiz.de/10011093897
Saved in:
2
Le prisme d'identité de marque, outil pour l'analyse historique des publicités - 30 ans de DIM.
Darpy, Denis
;
Gomy, Pierre
-
Université Paris-Dauphine (Paris IX)
-
1999
well know French brand DIM, the authors present the permanent
brand
identity
across brand extensions. …
Persistent link: https://www.econbiz.de/10010706856
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