Plé, Loïc; Lefebvre, Isabelle - Université Paris-Dauphine (Paris IX) - 2003
This paper aims at showing marketing and organizational impacts of the diversification of distribution channels, i … main results : (a) New distribution channels use is linked to customer profile, and lack of customer capacity to … participate is a major restraint to customer willingness to participate. (b) New distribution channels favour potential customer …