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~isPartOf:"Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra"
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Animation
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brand-attribute maps
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correspondence analysis
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multidimensional scaling
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perceptual map
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Dynamic perceptual mapping
Greenacre, Michael
-
Department of Economics and Business, Universitat …
-
2009
segments are available for each respondent, showing an
animation
with increasingly detailed demographic comparisons. These …
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