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~isPartOf:"Economics letters"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~type:"article"
~type_genre:"Article in book"
~type_genre:"Article in journal"
~type_genre:"Rezension"
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
14,233
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1
Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation
Wirths, Oliver
;
Tóth, Zsófia
;
Diaz Ruiz, Carlos A.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 162-177
Persistent link: https://www.econbiz.de/10014555742
Saved in:
2
The AI transformation of product innovation
Cooper, Robert G.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 62-74
Persistent link: https://www.econbiz.de/10014555778
Saved in:
3
AI-orientation and company climate action : the moderating role of dependency structure and innovation capability
Zeng, Fue
;
Guo, Yihong
;
Fan, Qingji
;
Wang, Cheng Lu
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 148-160
Persistent link: https://www.econbiz.de/10014531658
Saved in:
4
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
5
Artificial intelligence capabilities, open innovation, and business performance : empirical insights from multinational B2B companies
Sahoo, Saumyaranjan
;
Kumar, Satish
;
Donthu, Naveen
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 28-41
Persistent link: https://www.econbiz.de/10014530200
Saved in:
6
An attachment theory perspective of professional service providers' social bonds with their clients
Krolikowska, Ewa
;
Kuenzel, Sven
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 136-147
Persistent link: https://www.econbiz.de/10014531687
Saved in:
7
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
8
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
9
B2B marketing for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Md. Monirul
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
10
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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