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~isPartOf:"Economics letters"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Mrad, Mona"
~subject:"Brand image"
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Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
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