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~isPartOf:"Economics letters"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Cooper, Robert G."
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Cooper, Robert G.
Calantone, Roger J.
19
Song, Michael
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13
Hultink, Erik J.
13
Parry, Mark E.
13
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Economics letters
The journal of product innovation management : an international publication of the Product Development & Management Association
Industrial marketing management : the international journal for industrial and high-tech firms
7
Research technology management : RTM
5
European journal of marketing : EJM
3
Research-technology management : RTM
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Handbook of business-to-business marketing
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Handbook of research on new product development
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International Marketing Review
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Journal of the Academy of Marketing Science
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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1
Perspective : the Stage-Gate® idea-to-launch process ; update, what's new, and NexGen systems
Cooper, Robert G.
- In:
The journal of product innovation management : an …
25
(
2008
)
3
,
pp. 213-232
Persistent link: https://www.econbiz.de/10003677204
Saved in:
2
Agile-Stage-Gate hybrid model : a promising new approach and a new research opportunity
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 513-526
Persistent link: https://www.econbiz.de/10011600347
Saved in:
3
Perspective: the
innovation
dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
Saved in:
4
New products: what separates winners from losers?
Cooper, Robert G.
- In:
The journal of product innovation management : an …
4
(
1987
)
3
,
pp. 169-184
Persistent link: https://www.econbiz.de/10001045975
Saved in:
5
How new product strategies impact on performance
Cooper, Robert G.
- In:
The journal of product innovation management : an …
1
(
1984
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10002025844
Saved in:
6
New product strategies : what distinguishes the top performers?
Cooper, Robert G.
- In:
The journal of product innovation management : an …
1
(
1984
)
3
,
pp. 151-164
Persistent link: https://www.econbiz.de/10002025876
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