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~isPartOf:"Edition Lebensmittel Zeitung"
~isPartOf:"Review of marketing research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Ahlert, Dieter"
~person:"Balmer, John M. T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"Market research"
~subject:"Relationship marketing"
~subject:"Theory"
~type_genre:"Collection of articles written by one author"
~type_genre:"Sammelwerk"
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Brand management
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Ahlert, Dieter
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Edition Lebensmittel Zeitung
Review of marketing research
The journal of brand management : an international journal
SAGE library in marketing
7
Jahrbuch Handelsmanagement
2
Journal of brand management / advanced collections
2
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
2
Applied Marketing Science /Angewandte Marketingforschung
1
Edition Lebensmittel-Zeitung
1
Forum Vertriebs- und Handelsmanagement
1
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Gabler Edition Wissenschaft / Applied Marketing Science
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International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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Legends in marketing
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ECONIS (ZBW)
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Special issue:
Marketing
Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
2
Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010235003
Saved in:
3
Vertikales
Marketing
und Markenführung im Zeichen von Category-Management
Ahlert, Dieter
(
ed.
);
Olbrich, Rainer
(
contributor
); …
-
2001
-
1. Auflage
Persistent link: https://www.econbiz.de/10001597377
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