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~isPartOf:"Edition Merseburger"
~isPartOf:"Information economics and policy : IEP"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Reihe: Marketing und Medien"
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Search: subject_exact:"Spielfilm"
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Film
9
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5
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5
Customer satisfaction
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Edition Merseburger
Information economics and policy : IEP
International journal of advertising : the review of marketing communications
Reihe: Marketing und Medien
The American journal of economics and sociology
20
The journal of media economics
12
History of the American cinema
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
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ECONIS (ZBW)
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1
Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
2
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
3
Movie piracy and displaced sales in Europe : evidence from six countries
Herz, Benedikt
;
Kiljański, Kamil
- In:
Information economics and policy : IEP
43
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012013096
Saved in:
4
Graduated response policies to digital piracy : Do they increase box office revenues of movies?
McKenzie, Jordi
- In:
Information economics and policy : IEP
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011821117
Saved in:
5
Providing actionable recommendations : a movie recommendation algorithm with explanation capability
Marx, Paul
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009714618
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6
Empfehlungssysteme für Gruppen : Entscheidungsunterstützung für den gemeinsamen Konsum hedonischer Produkte
Marchand, André
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013444910
Saved in:
7
Spielfilme im Fernsehen : Zuschauerprognose und monetäre Bewertung von Senderechten
Fuchs, Stefan
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013444815
Saved in:
8
Die Rolle der Musik in der Film-, Funk- und Fernsehwerbung : mit Kompositionsanleitungen für Werbespots und einer Instrumententabelle der Gebrauchsmusik
Wüsthoff, Klaus
-
1999
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004598137
Saved in:
9
Die Rolle der Musik in der Film-, Funk- und Fernsehwerbung : mit einer Instrumententabelle der Gebrauchsmusik, einer Einführung in die Studiopraxis und Kompositionsanleitungen für...
Wüsthoff, Klaus
-
1978
Persistent link: https://www.econbiz.de/10004832758
Saved in:
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