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~isPartOf:"Edition S + W - Steuer- und Wirtschaftsverlag"
~subject:"Wettbewerb"
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Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
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1999
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