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~isPartOf:"Edition Wissenschaft - Apprimus"
~subject:"Internet marketing"
~subject:"Online-Handel"
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Internet marketing
Online-Handel
Electronic Shopping
2
Online retailing
2
Bekleidungsindustrie
1
Brand management
1
Clothing industry
1
Consumer behaviour
1
Customer service
1
EU countries
1
EU-Staaten
1
Fashion
1
Konsumentenverhalten
1
Kundenservice
1
Markenführung
1
Market segmentation
1
Marktsegmentierung
1
Mode
1
Modebranche
1
Nachfrageverhalten
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Preisbildung
1
Preiselastizität
1
Preiswettbewerb
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Price competition
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Price elasticity
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Retoure
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Textile distribution
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Textileinzelhandel
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English
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Heuer, David
1
Matthies, Henrik Bernd Karl
1
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RWTH Aachen
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Edition Wissenschaft - Apprimus
Journal of fashion marketing and management
24
Journal of retailing and consumer services
24
Journal of business research : JBR
12
Journal of global fashion marketing : JGfM
9
Cogent business & management
8
International journal of electronic marketing and retailing : IJEMR
5
International journal of retail & distribution management
5
International journal of retail and distribution management
5
Springer eBook Collection
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
European journal of international management : EJIM
3
International journal of advertising : the review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : innovations in planning and applied research
3
Young consumers : insight and ideas for responsible marketers
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European management journal
2
Innovatives Markenmanagement
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of marketing research
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ECONIS (ZBW)
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Understanding price-induced demand effects for successful pricing in
fashion
e-commerce
Heuer, David
-
2017
Persistent link: https://www.econbiz.de/10011847015
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2
Determinants of product return behavior in
fashion
e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
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