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~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"International journal of production economics"
~subject:"Channel coordination"
~subject:"Consumer behaviour"
~subject:"Customization"
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Search: subject_exact:"Handelsmarke"
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Channel coordination
Consumer behaviour
Customization
Handelsmarke
11
Store brand
10
Brand management
8
Markenführung
8
Brand
7
Markenartikel
7
Einzelhandel
6
Game theory
6
Retail trade
6
Spieltheorie
6
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5
Lieferkette
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5
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4
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Bekleidungsindustrie
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Beziehungsmarketing
1
Cannibalization
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Clothing industry
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Competition
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1
Consumer rebates
1
Customer returns policy
1
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Chen, Bintong
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Chen, Jing
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Chen, Tong
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Chen, Yubao
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Cheng, Fei
1
Grage, Katrin
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1
Jing, Xiaodong
1
Li, Gang
1
Li, Wei
1
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1
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1
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RWTH Aachen
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Edition Wissenschaft Apprimus
International journal of production economics
Journal of retailing and consumer services
50
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
16
The journal of product & brand management
14
Journal of business research : JBR
13
Journal of retailing
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
9
Springer Proceedings in Business and Economics
9
SpringerLink / Bücher
8
The journal of consumer marketing
7
European journal of marketing : EJM
6
Journal of food products marketing
6
Journal of marketing
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Australasian marketing journal
5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
Report / Marketing Science Institute
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Gabler Edition Wissenschaft
4
Journal of euromarketing
4
Journal of the Academy of Marketing Science
4
Applied economics
3
Applied economics letters
3
Cogent business & management
3
European retail research
3
International journal of electronic marketing and retailing : IJEMR
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business & economics research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
3
Marketing : ZFP ; journal of research and management
3
Report / Marketing Science Institute / Marketing Science Institute
3
Review of industrial organization : RIO
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
ESMT working paper
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ECONIS (ZBW)
6
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1
Impact of green technology improvement and store brand introduction on the sales mode selection
Cheng, Fei
;
Chen, Tong
;
Shen, Yuting
;
Jing, Xiaodong
- In:
International journal of production economics
253
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013448490
Saved in:
2
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
3
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
-
2021
Persistent link: https://www.econbiz.de/10012598486
Saved in:
4
Supply chain coordination with customer returns and retailer's store brand product
Li, Wei
;
Chen, Jing
;
Chen, Bintong
- In:
International journal of production economics
203
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011900244
Saved in:
5
Premium store brand : product development collaboration between retailers and national brand manufacturers
Hara, Reiya
;
Matsubayashi, Nobuo
- In:
International journal of production economics
185
(
2017
),
pp. 128-138
Persistent link: https://www.econbiz.de/10011653879
Saved in:
6
The role of rebates in the hybrid competition between a national brand and a private label with present-biased consumers
Liang, Donghan
;
Li, Gang
;
Sun, Linyan
;
Chen, Yubao
- In:
International journal of production economics
145
(
2013
)
1
,
pp. 208-219
Persistent link: https://www.econbiz.de/10009785301
Saved in:
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