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~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"Legends in consumer behavior"
~subject:"Consumer behaviour"
~type_genre:"Collection of articles written by one author"
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Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
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2017
Persistent link: https://www.econbiz.de/10011705406
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Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505794
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505798
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