//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Edition Wissenschaft Apprimus"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~type_genre:"Collection of articles written by one author"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Verbraucherverhalten
3
Advertising effects
1
Customer satisfaction
1
Emotional branding
1
Emotionale Werbung
1
Facebook
1
Firm performance
1
Glück
1
Glücksforschung
1
Happiness research
1
Internet marketing
1
Kundenzufriedenheit
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Media mix
1
Mediamix-Strategie
1
Online-Marketing
1
QR-Code
1
Social Web
1
Social web
1
Soziales Netzwerk
1
Unternehmenserfolg
1
Verhaltensökonomie
1
Werbewirkung
1
Werbewirkungsanalyse
1
Wirtschaftstheorie
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Collection of articles written by one author
Mehrbändiges Werk
Hochschulschrift
9
Thesis
9
Sammlung
3
Aufsatzsammlung
1
Language
All
English
3
German
1
Author
All
Brettel, Malte
1
Flatten, Tessa
1
Gavilanes Rivadeneira, José Manuel
1
Neumann, Natalie
1
Niedermeier, Anna
1
Institution
All
RWTH Aachen
1
Published in...
All
Edition Wissenschaft Apprimus
Schriftenreihe Schwerpunkt Marketing
Legends in marketing
4
International marketing review
3
INF : die Information für Steuerberater und Wirtschaftsprüfer
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Sbornik naučnych trudov
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Comprehensive summaries of Uppsala dissertations from the Faculty of Social Sciences
1
Critical concepts in media and cultural studies
1
Edition ZAW
1
Electronic commerce & digital markets : ecm
1
International journal of pharmaceutical and healthcare marketing
1
Journal of fashion marketing and management
1
Journal of international food & agribusiness marketing : JIFAM
1
Know-how to use
1
Legends in consumer behavior
1
Marketing and consumer psychology series
1
Märkte: Informationen für die Werbeplanung
1
Proceedings series / American Marketing Association
1
Rapport / Institut for Teoretisk Statistik, Handelshøjskolen i København
1
Research
1
SAGE library in marketing
1
Sage library in business and management
1
Schriftenreihe Marketing
1
Schwerpunkt Marketing
1
The international library of critical writings on business and management
1
Turun Kauppakorkeakoulun julkaisuja / A
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
2
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
3
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->