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~isPartOf:"Educational research and innovation"
~isPartOf:"Gazette : the international journal for communication studies"
~isPartOf:"Journal of advertising research"
~isPartOf:"Social forces : SF; an international journal of social research associated with the Southern Sociological Society"
~person:"McGlathery, Donald G."
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McGlathery, Donald G.
Vincent-Lancrin, Stéphan
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Educational research and innovation
Gazette : the international journal for communication studies
Journal of advertising research
Social forces : SF; an international journal of social research associated with the Southern Sociological Society
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ECONIS (ZBW)
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Claimed frequency vs. editorial-interest measures of repeat magazine audiences
McGlathery, Donald G.
- In:
Journal of advertising research
7
(
1967
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10002406554
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