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~isPartOf:"Effects of globalization on the firm"
~isPartOf:"Global economy journal : GEJ"
~isPartOf:"Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank"
~subject:"Internationaler Markteintritt"
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Search: subject:"Internationales Marketing"
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Internationaler Markteintritt
International marketing
19
Internationales Marketing
19
Eastern Europe
9
Osteuropa
9
International market entry
8
Globalisierung
6
Globalization
6
Multinationales Unternehmen
5
Transnational corporation
5
Austrian
2
Brand management
2
Markenführung
2
Standardisierung
2
Standardization
2
Strategic management
2
Strategisches Management
2
Österreichisch
2
Ausländische Tochtergesellschaft
1
Banana
1
Banane
1
Brand
1
Confectionery industry
1
Cosmetics industry
1
Cross-cultural management
1
Definition
1
Einzelhandel
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Erfolgsfaktor
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Europa
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Europe
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Export
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Exportwirtschaft
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Foreign subsidiary
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Handelseffekt
1
Handelsliberalisierung
1
Hausgeräteindustrie
1
Henkel Central Eastern Europe Gesellschaft <Wien>
1
Home appliance industry
1
Interkulturelles Management
1
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German
4
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4
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Baden-Fuller, Charles
1
Creusen, Harold
1
Escandón-Barbosa, Diana
1
Hernandez-Espallardo, Miguel
1
Lejour, Arjan
1
Levitt, Theodore
1
Magenschab, Marie-Hélène
1
Philipp, Andreas
1
Rodríguez-Orejuela, Augusto
1
Schmidt, Ulrich
1
Stopford, John M.
1
Weseloh, Martin
1
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Effects of globalization on the firm
Global economy journal : GEJ
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
International marketing review
17
International business review : the official journal of the European International Business Academy
12
Journal of international marketing
9
Journal of business research : JBR
8
Journal of global marketing
6
Journal of international entrepreneurship
6
Berichte aus der Betriebswirtschaft
5
European journal of international management : EJIM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
5
SpringerLink / Bücher
4
Edward Elgar E-Book Archive
3
Europäische Hochschulschriften / 5
3
International journal of export marketing
3
Internationalisierung von Vertrieb und Handel
3
Journal of East-West business
3
Journal of international management
3
Management international review : mir ; journal of international business
3
Review of international business and strategy
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springers Kurzlehrbücher der Wirtschaftswissenschaften
3
Advances in international marketing
2
Asia Pacific journal of marketing and logistics
2
Contributions to Economics
2
Entrepreneurship in international marketing
2
European journal of marketing : EJM
2
Gabler-Lehrbuch
2
Handbook of research in international marketing
2
International business and management
2
International journal of Chinese culture and management : IJCCM
2
International journal of business excellence
2
International journal of export marketing : IJExportM
2
International marketing in the fast changing world
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of Islamic marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international trade & commerce
2
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ECONIS (ZBW)
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1
International market orientation and international outcomes
Escandón-Barbosa, Diana
;
Hernandez-Espallardo, Miguel
; …
- In:
Global economy journal : GEJ
16
(
2016
)
4
,
pp. 669-696
Persistent link: https://www.econbiz.de/10011594665
Saved in:
2
Using stepping stones to enter distant export markets
Lejour, Arjan
;
Creusen, Harold
- In:
Global economy journal : GEJ
15
(
2015
)
1
,
pp. 107-132
Persistent link: https://www.econbiz.de/10010518670
Saved in:
3
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
4
Gemeinsame Wchstumsmöglichkeiten von Industrie und Handel in CEE
Schmidt, Ulrich
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 84-94)
.
2008
Persistent link: https://www.econbiz.de/10003725927
Saved in:
5
Steyr Mannlicher : die Rückeroberung der Märkte im Osten
Philipp, Andreas
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 124-133)
.
2008
Persistent link: https://www.econbiz.de/10003725984
Saved in:
6
Mittel- und Osteuropa im Fokus : die Handelslandschaft in CEE und Erfolgsfaktoren der Marktbearbeitung
Weseloh, Martin
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 138-147)
.
2008
Persistent link: https://www.econbiz.de/10003725987
Saved in:
7
The globalization of markets
Levitt, Theodore
-
2007
Persistent link: https://www.econbiz.de/10003555019
Saved in:
8
Globalization frustrated : the case of white goods
Baden-Fuller, Charles
;
Stopford, John M.
-
2007
Persistent link: https://www.econbiz.de/10003555022
Saved in:
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